He is young, kind, genuine – a cool, fun-loving guy who is always open to new experiences. He is a go-getter and a thinker, someone who knows how to celebrate success and get up again after a fall. He is very well-known in Germany, Austria and Switzerland: ski downhill racer Felix Neureuther, the face and body of the new Skiny brand campaigns – and of the new men’s line by the Austrian underwear label. Felix Neureuther joins a long line of big names including Laetitia Casta, Naomi Campbell, Helena Christensen and Lizzy Jagger who have represented the Skiny brand all over the world. Now, taking the reins from Til Schweiger, the Skiny men’s line has a new, prominent champion.
Anyone who only associates Skiny with women’s underwear will have to think again as menswear is making a splash. The completely modernized concept focuses on new cuts in its basics line, the transfer of the new logo waistband design in various colors and elastic widths, from the fashion line to basic styles, exciting details and small, harmonious concepts. Strong innovations in menswear include the Shirt Collection with classic-modern, casual or business styles made of 100% cotton in practical 2-packs, as well as the multi-pack range consisting of lounge pants and Brasil briefs in the basic colors of black, smoke gray melange and night, each available in single-color 3-packs. Comfortable, feel-good fabric and perfect fit of styles both go without saying from Skiny: a state-of-the-art brand.
The design and the brand identity have both been refreshed, with online marketing and POS receiving a makeover. From A/W 2014 womenswear and menswear part company i.e. the website has separate areas for menswear and womenswear, more campaigns aimed at the stronger sex are planned at POS and the imagery is becoming considerably more masculine. And this is where Felix Neureuther, the new Skiny brand ambassador, comes in. Hailing from Garmisch-Partenkirchen, he embodies the typical Skiny values like no other and has an exceptionally sporty figure (particularly important for this “job”), which he keeps trim with daily training sessions and healthy nutrition.
The Austrian underwear label has a very special surprise for all Skiny men and women this season: To launch the new basic series Cotton Deluxe, Cotton Deluxe Stripe and Micro Deluxe the ski star will be holding a meet & greet in his home town of Garmisch-Partenkirchen. The meet & greet competition is part of a high-profile promotional package with flags, inserts, competition cards etc. – and a cardboard cut-out of the new Skiny brand ambassador Felix Neureuther.
